MARKETING
STRATEGY
Arvind, Pantaloon announce tie-up
ARVIND Brands and Pantaloon Retail Ltd on Thursday announced a tie-up under which Arvind's jeanswear brand, Ruf `n Tuf, would be available at Pantaloon's Big Bazaar outlets across the country. Announcing the tie-up at the Images Fashion Forum ...
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Kinetic to bring in just 100 more Aquilas
RETAINING exclusivity seems to be what the Pune-based Kinetic Engineering Ltd likes to do with its new offering — the Kinetic Aquila. With about 200 orders for the vehicle, the company is planning to bring in only one more batch of 100 ...
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Dalmia Consumer Care plans new products
DALMIA Consumer Care, a part of the Rs 1,200-crore Dalmia group, is currently working on a non-tobacco variant of cigarette. The company had already come out with a non-tobacco variant of beedi named Varadan. The company is also ...
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INSIGHT
The mystique of marketing
THE work that marketing personnel do has been variously described as an art, a science, a profession, an instrument of mass persuasion, and so on. The term marketing is sometimes used in a pejorative connotation — ...
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IPR
FPBAI joins hands with global bodies for copyright protection
THE Federation of Publishers & Booksellers' Association in India (FPBAI) is joining hands with various international associations to fight against copyright piracy in India. The President of FPBAI, Mr S.C. Sethi, said that the Rs 7,000-crore ...
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EVENTS
TACED business guidance meet
RETAILING
India, SE Asia nations can develop own retail formats
COUNTRIES such as India and Indonesia can develop their own unique retail formats instead of blindly following the growth paths of Western department store chains. Traditional retailers who understand local cultures and sensitivities can be ...
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Trinethra plans more branches
BRANDS
Tatas propose loyalty programme for 12 brands
THE Tata group is looking at developing a common loyalty programme across a coalition of 12 of its consumer brands. Some of these brands would include Titan, Tanishq, Tata Motors, VSNL and Westside, in short any Tata group brand that is sold ...
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TRENDS
Consumer durable majors bid to fix region-specific problems
THE consumer electronics and durables industry is now tackling the issue of uneven growth experienced within the four regions of the country. The industry has initiated a debate to address stagnation and region-specific problems, a Consumer ...
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NEW PRODUCTS & SERVICES
Now, fragrance-lock agarbathis from ITC
IS everything that you are offering to God pure? This is going to be the central theme of the new ad campaign of Mangaldeep, the flagship brand of ITC's Agarbathi division. The campaign, which was recently launched in Andhra Pradesh and is slated ...
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Ajanta Pharma's Tadalisa to take on Viagra
AJANTA Pharma Ltd has launched Tadalisā, a drug for erectile dysfunction in men. Tadalisa is a chemical equivalent of tadalafil and the original patent holder for this drug is Eli Lilly, which also hopes to market the drug in the country under ...
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Godrej brings out `deo' variant of Cinthol soap
GODREJ Consumer Products Ltd (GCPL) has chalked out a long-term strategy aimed at improving its share in the Rs 4,500-crore domestic toilet soaps market through a new variant of its Cinthol brand. As a part of this, GCPL has unveiled `Cinthol ...
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Brand Quest
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