The Hindu Business Line : Monday, February 16, 2004

RURAL MARKETING
Selling in Rural India
The Indian rural market with its vast size and demand base offers a huge opportunity that MNCs cannot afford to ignore. More

CHANNELS AND FRANCHISES
Eli Lilly's ED drug likely to face clones' onslaught
PFIZER may have refrained from bringing its anti-impotence drug Viagra into India because of the numerous clones that were rolled out in the market place. And the situation looks just as tricky for another drug in the erectile dysfunction (ED) ... More

Brand Quest

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