The Hindu Business Line : Tuesday, February 17, 2004

STRATEGY
Amrut Distilleries to export single-malt whisky to UK
AN India-made speciality whisky is all set to reach the shores of Scotland — home of Scotch and the prestigious single malt whisky. This is perhaps the first ever attempt by any Indian company to position its single malt whisky in ... More

Travelex forex buy-back plan
TRAVELEX, a leading global foreign exchange company has recently launched `Travelex Buy Back Plus' in India, a unique buy-back guarantee to its customers of foreign exchange and traveller's cheques. Travelex Buy Back Plus enables customers to ... More

Bajaj Electricals devises new marketing strategy
BAJAJ Electricals Ltd is working out a marketing strategy, which includes launching new brands at different price points and a campaign through print and electronic media for its fans and cooler segments. The company's TV commercial is ... More

Coke summer agenda pitches on affordability
WITH the objective of putting the pesticide issue behind it, Coca-Cola India has outlined a comprehensive growth plan for the forthcoming peak summer season pitched on affordability, driving topline growth and aggressive cost reduction. Mr ... More

RURAL MARKETING

Coca-Cola marketing event

PROMOTIONS & OFFERS
Max SET to slot prime time at 5 pm in Hindi belt — Looks to postcards for promotion
TIME zones other than prime time will be the main focus for Sony Entertainment Television (SET) in 2004. Just as Sony, the flagship channel of SET, is paying attention to other hours during the day, Max, the Bollywood and cricket channel, is ... More

RETAILING
Kodak to expand retail presence
KODAK India Ltd is eyeing a 300 per cent growth in digital camera sales. It is targeting the computer-savvy consumers, and investing a lot of money in advertising, mainly print, said Ms Manisha Sood, Business Manager (Digital and Applied ... More

NEW PRODUCTS & SERVICES
HLL launches spice powder under Knorr Annapurna
AFTER trying out sauces, ready-to-eat tiffins and soup powders, HLL has decided to tap into a niche segment with its Knorr Annapurna brand. This time it has launched an all-dish spice powder under the sub-brand, Aromax. Carrying the baseline, ... More

Brand Quest

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