Financial Daily from THE HINDU group of publications
Thursday, Feb 19, 2004
Financial Daily from THE HINDU group of publications Thursday, Feb 19, 2004 |
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Marketing
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New Products & Services Ralco launched in southern markets Our Bureau
Chennai , Feb. 18 RALCO, a brand of automobile tyres and tubes manufactured by a Ludhiana-based company, was launched in the southern markets here on Wednesday. Ralco tyres and tubes made by Ram Lubhaya & Sons Ltd will be available for two- and three-wheelers. The brand has been in the markets in north India for about two years. Ram Lubhaya was promoted by Ralson (India) Ltd, a bicycle tyre manufacturer in the business for nearly three decades, according to the Deputy General Manager of Ram Lubhaya, Mr G.S. Passi. Ralson manufactures one-lakh cycle tyres a day and has a turnover of over Rs 300 crore. Ram Lubhaya will replicate Ralson's success in cycle tyre manufacture, he said. It has a factory at Doraha, near Ludhiana with a capacity to produce 12 lakh tyres a year. It will soon be expanded by about 50 per cent, and produce utility vehicle tyres, tractor front tyres and cart tyres.
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