MARKETING
STRATEGY
Scratch your card for home loan at 4.99 pc
AFTER mass-market consumer products and white goods, the "scratch card syndrome" seems to have spread to ICICI Bank home loans. ICICI Home Finance today announced a `Home Utsav' at Gurgaon near Delhi, where customers will get a scratch card ...
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EVENTS
Lakme Fashion Week sees role for `stakeholders'
THE Lakme India Fashion Week, which gets under way in two months, has signed up with 57 fashion designers for the event. Announcing this at a press conference here on Thursday, Mr Vinod Kaul, Executive Director, Fashion Design Council of India ...
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ADVERTISING
I&B Ministry, EC meeting to decide on political ads on TV
THE NDA Government may be projecting its achievements through the India Shining campaign on the electronic media, but a final decision on permitting political parties to advertise on television and radio would be taken after a meeting between ...
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Hindustan Sanitaryware's new campaign to focus on South
The new campaign would use a lot of outdoors and also run on television, FM radio and in cinemas.
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RETAILING
RPG plans a Giant step for hypermarkets
RPG Enterprises has identified and "locked in" 17 properties all over the country, with "clear delivery dates," slated to be developed as Giant hypermarkets, according to officials. They are also in negotiations regarding another 4-5 Giants. ...
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NEW PRODUCTS & SERVICES
New Corolla variant launched — Toyota sees little impact of steel price hike
THREAT of a fresh increase in the steel price should not have an impact on the offerings of Toyota Kirloskar Motors Pvt Ltd (TKML) as the company has a long-term negotiated price arrangement with the suppliers. Though in the midst of a ...
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New-look Mr White hits retail shelves
HENKEL Spic India has re-launched its Rs 50-crore mid-segment detergent brand, Mr White, with an enhanced formula and a new fragrance. The brand has also a new look in terms of packaging. Addressing a press conference on Thursday, Mr A. ...
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Wipro PCs with new Intel tech
WIPRO Infotech on Thursday launched a new SuperGenius range of desktops based on Intel Pentium 4 processorwith hyper-threading on high-volume 90-nanometer manufacturing technology. The new range of desktops with performance enhancing features is ...
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Amalgam frozen curries
Brand Quest
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