The Hindu Business Line : Tuesday, February 24, 2004

CHANNELS AND FRANCHISES
PVR Pictures, Factory form joint venture
EXPANDING its film distribution business further, Delhi-based PVR Pictures has entered into a 50:50 joint venture with Verma Corporation Ltd/ K Sera Sera's production company, Factory. The new venture, called PVR/Factory, will operate under ... More

BRANDS
Cadbury aims for a Byte of sweet snack segment
Cadbury Bytes, made of wheat flour with cocoa solids, is a crispy choco-filled snack. It is priced at Rs 5 for 18 gm. More

NEW PRODUCTS & SERVICES
`Taste Buds' now in Kochi
KERALA cinema superstar Mohanlal has entered the packaged food industry with the launch of `Taste Buds', a brand with a range of spices, condiments and pickles. Taste Buds has over 50 varieties of products, available in packs ranging from 50g ... More

India Post seeks to issue charge cards in rural areas
IN a bid to make available cashless transactions to the rural regions of the country, India Post has proposed issuance of charge cards in alliance with the Mastercard International. Sources said India Post has sought the approval of the ... More

Orchid brand PC launched
The Kochi-based Team Frontline Pvt Ltd, an IT system integrator, has launched computers under the Orchid PC brand. The company launched the entire gamut of Orchid PCs with varied displays including TFT screen. After more than 20,000 ... More

Brand Quest

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