MARKETING
STRATEGY
Cathay Pacific plans agents' portal
CATHAY Pacific Airways will launch a portal for travel agents on March 1. This portal will help agents access information on fares quotes and other relevant information, Mr Thomas W. Owen, Country Manager - India, Nepal and Bangladesh, Cathay ...
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Ladakh Foods to expand portfolio
LFL currently supplies Leh Berry to the army as part of rations to troops deployed in high altitude areas, besides supplying to defence stores.
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ADVERTISING
Whirlpool India retains FCB Ulka
WHIRLPOOL India has decided to continue with its ad agency, FCB Ulka, for the new categories it has ventured into such as microwaves and air-conditioners. ``It is true that we had called for a pitch from other agencies sometime ago, but now we ...
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PROMOTIONS & OFFERS
Karnataka Tourism Dept ropes in Vasundhara Das, Rahul Dravid as brand ambassadors
THE Karnataka Tourism Department has raised a two-member celebrity team — cricket icon, Rahul Dravid, and singer and cine actress, Vasundhara Das, — to act as its brand ambassador to promote the State as a preferred destination among ...
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CHANNELS AND FRANCHISES
Rajshri to scale up film production
AN intermittent player on the Bollywood scene until now, the Rajshri Group is scaling up film production and distribution during 2004. "We are planning to scale up film production as well as distribution during 2004 as we see there is a lot ...
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STANDARDS & BENCHMARKS
Mineral water or general water?
THE Andhra Pradesh Packaged Drinking Water Manufacturers' Association has appealed to the public not to patronise units that have not obtained the mandatory ISI certification. In a statement issued here on Tuesday, Mr K.V.K.S. Prasada Rao, ...
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TRENDS
Summer's onset heats up market for white goods
WITH summer round the corner, consumer electronics majors in the refrigerator, air-conditioning and cooler markets are warming up to a slew of new product launches and active marketing campaigns to grab a slice of the growing market for these ...
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NEW PRODUCTS & SERVICES
India's Pride relaunched in Kerala
Brand Quest
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