MARKETING
STRATEGY
Homing in on Chettinadu heritage
RAJASTHAN'S heritage tourism and its opulent palaces will soon have competition from the South of India. The Tamil Nadu Tourism Department is kickstarting an ambitious plan that will see it evolve the famed houses of Chettinadu into a major ...
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Empee returning to beer business — Eyes markets beyond South
THE Empee Group, which sold its brewing assets to the UB Group two years ago, is making its way back into the beer market. The group through its liquor entity, Empee Distilleries Ltd, is finalising manufacturing pacts with two breweries in ...
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Home appliances major Inalsa bid to strengthen position
AFTER a year of reinventing and restructuring, Inalsa Appliances Ltd, a Turner Morrison Group Company, is now all set to strengthen its position in the home appliances segment. From a production-led company, Inalsa has now turned in to a ...
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ADVERTISING
Ads must be truthful: Padamsee
ADVERTISEMENT guru Mr Alique Padamsee has urged Indian industry to promote products and services in a truthful manner so as to make them more relevant to consumers. He was addressing members of the Merchants' Chamber of Commerce here on ...
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PROMOTIONS & OFFERS
Coca-Cola launches Olympic torchbearer nomination drive
COCA-COLA India on Tuesday announced the launch of its Olympic Torch Bearer nomination programmes to select 42 torchbearers and seven escort runners to participate in the global relay of the Olympic Flame on June 10. The programmes include ...
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DHL to sponsor fashion seminars
DHL, the express and logistics player, will organise and sponsor the `Business of Fashion Seminar Series' in association with the Fashion Design Council of India (FDCI). The seminar series will be held during the Lakme India Fashion Week 2004 ...
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MARKET SHARES
Philips plans to lead DVD surge
Speaking to Business Line here, the Manager (Audio Marketing - CD Systems), Mr Ritesh Jain, said the company intended to do this through three categories: DVD players, DVD-cum-music systems and DVD home theatres. Mr Jain said Philips ...
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ONLINE MARKETING
Kohinoor basmati to be available on Amazon.com
SATNAM Overseas Ltd, which markets the `Kohinoor' brand of basmati rice and products, has tied up with the leading e-commerce site, Amazon.com, to sell its entire range of food products online. The company will sell its traditional range of one ...
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Brand Quest
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