MARKETING
STRATEGY
Air Deccan to connect more cities with cheaper fares
IF you feel that flying is expensive business, think again. Come July, Air Deccan plans to launch flights between the five metros of Delhi, Mumbai, Bangalore, Hyderabad and Chennai, at fares that will be 40-50 per cent less than the existing ...
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The message comes with the meal dabba
GUESS what has come with the dabba today, not the run-of-the-mill sachet of digestive to follow the heavy lunch; strung on to the rusty handle is a mailer from an insurance company to sell its policy. With the year-end approaching and ...
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Repositioning microwaves as functional device is LG's goal
FROM trying to position its microwaves as a multipurpose cooking gadget instead of a mere re-heating device, to launching new feature-based models such as a Café microwave, which would be equipped with an in-built coffee dispenser, LG ...
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Chr Hansen sets up shop in India
CHR. Hansen, a global food ingredients company, has launched its subsidiary in India. The Danish supplier of food ingredients now has offices in 30 countries worldwide. Chr. Hansen's venture in the country will initially concentrate on ...
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ADVERTISING
McCann Erickson is creative agency for 3 Marico brands
MARICO Industries, makers of Parachute, Saffola and Revive, today announced the appointment of the new creative agency, McCann Erickson India. McCann Erickson was appointed, following a multi-agency creative pitch, to handle the strategy and ...
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SBI MF looking for new ad agency
SBI Mutual Fund is looking for a new advertising agency to handle its account. The company has already initiated the pitching process. Bates India, which currently handles its advertising account, is also participating. Speaking to Business ...
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PROMOTIONS & OFFERS
LG to roll out `Captain of India' campaign
LG Electronics India on Thursday said that it would be spending over Rs 13 crore on sponsorships, advertising and promotion during the forthcoming India-Pakistan cricket series. The company has already bagged sponsorship rights for the ...
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RETAILING
RIL threatens to stop supplies to PSU oil marketing cos
RELIANCE Industries Ltd (RIL) has threatened to stop sale of petroleum products to public sector oil marketing companies (OMCs) from April 1, in case the OMCs do not pick up around 11 million tonnes, or a third of its refinery produce of 33 ...
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MARKETING RESEARCH
Car buyer getting younger: JD Power
WITH a deluge of easy finance schemes , the Indian car buyer is only getting younger, particularly in the bigger cities. According to a study by JD Power, the percentage of car buyers below the age of 25 has gone up from 9 per cent in 1999 to ...
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STANDARDS & BENCHMARKS
National Forum to fight spurious drugs
EVEN as the law proposing death penalty to manufacturers of spurious drugs has lapsed after the dissolution of Parliament, a National Forum for Anti-spurious Drugs has been set up to tackle the issue. The Forum, under the Chairmanship of Mr ...
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Pfizer withdraws liquid Gelusil from market — Snaps ties with contract firm
CONSUMERS used to gulping a few capfulls of antacid Gelusil after a heavy meal, could do well to first check the manufacturing date. Pfizer India, the company owning the Rs 20-crore Gelusil brand, has withdrawn all dosage forms of its liquid ...
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PEOPLE
Media marketing body formed
BANGALORE: The media marketing fraternity in Bangalore has come under one umbrella with the formation of Media Association of Bangalore. The association is exclusively meant for the 300-odd media marketing people covering print, ...
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TRENDS
SABMiller warns of beer shortage this summer — Bottle supply crunch hits brewers
SABMiller, which manages Shaw Wallace Breweries Ltd, has warned that the country could face a beer shortage in the approaching summer, the peak consumption season, as the industry was crippled by short supply of bottles. Mr Richard Rushton, ...
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Brand Quest
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