MARKETING
STRATEGY
DD may have to settle for cricket highlights
PRASAR Bharati's efforts to get terrestrial rights of the forthcoming Indo-Pak series for Doordarshan is likely to come to a naught. Taj Television, which owns Ten Sports and has the exclusive rights, is not willing to share the rights with the ...
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New designer line from Trendsmith
TRENDSMITH, the jewellery store, plans to set up three more stores in Hyderabad, Dubai and one more in Mumbai this year, said Mr Samrat Zaveri, Managing Director. Trendsmith, a part of the TBZ-Nirmal Zaveri group, is currently present in ...
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FMCG industry not `shining'
`INDIA Shining' may be the latest buzz across the country, but it has not left its gloss on the FMCG industry. Speaking to Business Line on the sidelines of a Nestle India-sponsored photo exhibition on street foods, the company's ...
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ADVERTISING
Political parties cannot air ads on TV or radio: EC
POLITICAL parties, which were planning to spruce up their image and attract voters by using television or radio, will be disappointed. The Election Commission (EC) has decided not to permit political parties from advertising on the private ...
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RETAILING
Pioneer begins to produce Hakoba knits
BRANDS
Simbhaoli Sugar forays into branded segment
SIMBHAOLI Sugar Mills, a large sugar unit located near Hapur in Uttar Pradesh, on Thursday announced the company's foray into branded speciality segment with the launch of refined sugar. The company has converted the entire manufacturing ...
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ONLINE MARKETING
Wisden CricInfo to sell Pak series tickets online
WISDEN CricInfo, a major cricket portal, is helping Pakistan Cricket Board to sell over one lakh tickets on the Net for the forthcoming India-Pakistan cricket matches. The tickets would be available at More
PEOPLE
Padhi to head Shaw Wallace North
SHAW Wallace Breweries Ltd, managed by SABMiller, has inducted Mr Sanjit Padhi as operational director to head the north Indian operations. Mr Padhi joins SWBL from Escorts Ltd, where he headed marketing as Vice-President. Confirming the ...
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NEW PRODUCTS & SERVICES
ICI Paints launches Supergloss 5-in-1
ICI Paints, the company behind the `Dulux' brand, has recently launched `Supergloss 5-in-1', a unique enamel paint for wood and metal surfaces. According to an official release, the product is a first of its kind in the country. The `Dulux ...
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Ashok Leyland launches Ecomet LCV
ASHOK Leyland Ltd, the flagship company of the Hinduja House, today announced the launch of Ecomet, a light commercial vehicle, in the Andhra Pradesh market. The company plans to roll out this offering to other parts of the country and aims ...
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Brand Quest
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