MARKETING
STRATEGY
Champagne Indage plans wine in small cartons
ENJOYING fine wines is soon to become a more affordable proposition for the masses in India. Winemaker Champagne Indage is in discussions with Tetra Pak to examine the feasibility of putting wine on retail shelves in smaller, more affordable ...
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Malaysian tourism board, Tag Heuer team up to promote Formula One
THE Malaysian Tourism Promotion Board and premium watch company Tag Heuer have joined hands to promote the forthcoming Malaysian racing event, Sepang F1 circuit. "We are aiming to popularise F1 as a sport in India. Towards this end, we are ...
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ADVERTISING
Elegant sets up shop in Nagpur
ELEGANT Publicities, a Chennai-headquartered advertising agency, which only recently completed 50 years in business, has set up its branch office in Nagpur. The agency, which earned revenues of Rs 7 crore last year and expects to add ...
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CHANNELS AND FRANCHISES
Titan to market Tommy Hilfiger designer watches in India
GVM International Ltd, a licensee of Tommy Hilfiger Licensing Inc (a wholly-owned subsidiary of Tommy Hilfiger Corporation), and a member of the Murjani Group, announced on Monday it had entered into an exclusive sub-licensing agreement with ...
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RETAILING
Discount chain to retail fashion, lifestyle brands
DISCOUNT pricing in the fashion business has now spawned a retailing start-up. A top official of Arvind Brands, who recently quit, has floated a new venture, Brands & Bargains, which plans to operate discount stores under the name `10'. The first
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MARKETING RESEARCH
Study sees 220 malls by 2006
THE country is expected to have over 220 malls by 2006. The next two years will be critical in the history of mall developments in India. According to Mr Amitabh Taneja, Director, International Council of Shopping Centres (ICSC India), there ...
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BRANDS
Nilgiris tea producers join hands; to launch Nilma brand
THE Nilgiris District Tea Producers Marketing Company Ltd is all set to launch its first ever branded product, Nilma Tea, under its banner in the market. The company is a consortium of around 40 bought leaf factories in the region. ``All the ...
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TRENDS
Poor man's refrigerator
A pot-seller waiting for customers at a crossroad in the suburbs of Kolkata. As summer approaches, the poorer classes give good business to the pot-sellers as the demand for storing cool water increases. ...
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NEW PRODUCTS & SERVICES
IBM unveils entry-level notebook
IBM India announced on Monday the launch of its entry-level notebook, the IBM ThinkPad R40e, priced at Rs 49,990. Targeted at small and medium businesses and the home segment, the IBM ThinkPad R40e offers customers a complete mobile computing ...
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Brand Quest
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