MARKETING
STRATEGY
P&G drops prices of detergent brands Ariel, Tide
TRYING to get further volumes in its detergent business, Procter & Gamble Home Products Ltd has decided to reduce prices of its Tide and Ariel brands by 20-50 per cent. Having reduced prices of the sachets by 50 per cent last year, the extra ...
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Coke launches new pack sizes for Maaza
COCA-COLA India is gearing up for summertime by launching mango drink Maaza in 200-ml and 250-ml pack sizes across the country. In keeping with its affordability strategy for driving volume growth this summer, Coca-Cola India will soon launch ...
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RURAL MARKETING
ITC plans rural supermalls at its hubs
SHOPPING malls are unlikely to remain a purely urban phenomenon for long. Come April, ITC's first rural supermarket will commence operations a few kilometres away from Bhopal in Madhya Pradesh. The supermarket would be unique in the sense that ...
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ADVERTISING
Electrolux signs up OMS as media planning agency
ELECTROLUX Kelvinator Ltd has announced the appointment of Optimum Media Solutions (OMS), the media specialist company of Mudra Communications Ltd, as its media planning and buying agency. Commenting on the selection of OMS, Mr Sanjeev Wadhwa, ...
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PROMOTIONS & OFFERS
IA launches package for Indo-Pak one-day series
CRICKET lovers planning to cheer the Indian team during the forthcoming one-day series in Pakistan can now consider picking up `three-nights four-days' package being offered by Indian Airlines (IA). The state-owned airlines on Tuesday launched ...
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CHANNELS AND FRANCHISES
Mount Shivalik to market Evian, Red Bull
MOUNT Shivalik has partnered with Narang Hospitality Services to conduct the marketing, logistic and distribution activities of premium water brand Evian and energy drink Red Bull in North, East and Central India. With an extensive ...
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MARKET SHARES
`Flat-screen TV segment all set for rapid growth'
WITH an average price decline of about 8 per cent to 10 per cent every year in the sector, the domestic colour television market is fast moving up the value chain in terms of technology and design. According to industry watchers, while the share ...
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PEOPLE
Globus CEO decides to quit
GLOBUS Stores Pvt. Ltd, the retail arm of Rajan Raheja Group, will see a change at the top with its Chief Executive Officer (CEO), Mr Ved Prakash Arya, deciding to leave the company. Informed sources said Mr Vinay Nadkarni, Chief Financial ...
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NEW PRODUCTS & SERVICES
Tatas plan to launch cooking soda
TATA Chemicals is launching a cooking soda under its existing crystal salt brand, Tata Samunder. Currently being test-marketed in Hyderabad, Bangalore and Chennai, the Tata Samunder cooking soda is pegged at Rs 2 for 30 gm and Rs 5 for a 100 gm ...
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MRF launches broadest tyre
New Dettol skincare soap
Brand Quest
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