MARKETING
STRATEGY
Handset prices cut by 5-26 pc
ALL the major mobile handset vendors including Nokia, Motorola, Samsung, Siemens, Alcatel, Sony Ericsson and Panasonic have announced price cuts ranging from 5.36 per cent to 26.58 per cent on entry-level, mid-featured and fashion lifestyle ...
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CNBC TV 18 plans Hindi channel
THE Rs 50-crore business news channel, CNBC TV 18, plans to launch a Hindi channel and also reach audiences in smaller towns. Mr B. Saikumar, Vice-President, Sales and Marketing, CNBC TV 18, said that an investment of Rs 6 crore would go into the ...
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ADVERTISING
Broadcasters' plea on poll ads turned down
Sources in the IBF said that the apex industry body would not go to court, while individual members were free to take legal recourse.
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India-Pakistan series: AIR spot rates up
IT'S not the television networks alone that have raked in record amounts by getting to telecast the India-Pakistan cricket series. All India Radio has been able to charge spot rates of Rs 10,000 per 10-second slots for the upcoming one-day ...
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PROMOTIONS & OFFERS
Samsung hopes to score more with cricket
WITH the countdown to the much-awaited India-Pakistan series having begun, it's not just cricketers but colour TV manufacturers, too, who are getting their act together. The official sponsors of the forthcoming series, Samsung India Electronics ...
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RETAILING
Metro plans expansion in South
METRO Cash & Carry India Pvt Ltd, which was allowed to undertake business-to-business trading in the country, is exploring expansion plans in the southern markets after being approached by the State Governments, which have offered to amend the ..
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TRENDS
Price war in detergents: What's in store for players?
WITH a price war in detergents frothing over, it's going to be cheaper to wash your dirty laundry. While P&G India announced aggressive price cuts for its brands Ariel and Tide, HLL, retail sources say, has been forced to follow suit. The ...
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Novartis' blood cancer drug turns a `bitter' pill
THE country's first exclusive marketing right (EMR), given to Novartis for its blood cancer drug Glivec, was expected to trace uncharted territory. It has been far from smooth sailing for Novartis India Ltd, with the company facing both ...
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NEW PRODUCTS & SERVICES
Reliance IndiaMobile launches watchphone
RELIANCE IndiaMobile has launched the all-in-one Telson TWC 1150, which combines a wristwatch and a mobile phone, with plug-in camera. According to an official release, the mobile phone, brought out by Telson Electronics, is the world's ...
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PediaSure launched in Karnataka
BANGALORE: Abbott Labs has launched its nutritional drink PediaSure in Karnataka for children between 2 and 10 years of age. The "complete balanced drink" is specially designed to meet the nutritional needs of fussy children, according ...
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Brand Quest
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