Financial Daily from THE HINDU group of publications
Thursday, Mar 04, 2004
Financial Daily from THE HINDU group of publications Thursday, Mar 04, 2004 |
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Info-Tech
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Telecommunications Marketing - Strategy Handset prices cut by 5-26 pc Our Bureau
New Delhi , March 3 ALL the major mobile handset vendors including Nokia, Motorola, Samsung, Siemens, Alcatel, Sony Ericsson and Panasonic have announced price cuts ranging from 5.36 per cent to 26.58 per cent on entry-level, mid-featured and fashion lifestyle models available across the country. While the price cuts were implemented soon after the "mini-budget," which reduced basic customs duty from 10 per cent to 5 per cent and abolished special additional duty of 4 per cent, the handset vendors under the banner of the Indian Cellular Association (ICA) provided consolidated details of the price reduction of various handset models on Wednesday. Addressing a press conference, ICA President, Mr Pankaj Mohindroo, noted that the price reduction for the entry-level handsets would range from 7.5 per cent to 20.73 per cent. While the minimum reduction will be witnessed by Siemens A 60 from Rs 6,800 to Rs 6,290 and Motorola C350E/C266 from Rs 5,995 to Rs 5,545, the maximum reduction will be for Motorola C 350 from Rs 6,995 to Rs 5,545. In the mid-featured category, the minimum reduction of 6.67 per cent was announced by Motorola for its C 375 model from Rs 7,495 to Rs 6,995, while the Panasonic G 50 will be available at Rs 7,500 instead of existing Rs 9,000, the maximum reduction of 16.67 per cent. Among fashion lifestyle handsets, Motorola E 365 will come at Rs 12,295 against the present Rs 12,995, a drop of 5.38 per cent, while Nokia N 6100 will come 26.58 per cent lower at Rs 11,379 instead of Rs 15,499. Nokia has also dropped the price by 12.44 per cent on its technology featured N 9210i from Rs 33,899 to Rs 29,679. According to Mr Mohindroo, it is estimated that the mobile phone sales in 2004-05 would to rise to 25.8 million units from 13 million in 2003-04. About 14 million GSM handsets will be sold and 11.8 million CDMA handsets will be sold, he noted.
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