MARKETING
STRATEGY
Ford drive to move closer to buyers
IT seemed to be just another day at work for Jagat Nanjappa, the rally car driver. But, for those he was driving around, it was quite a different experience - a few even opted to get out half way through the drive. Jagat was at the wheels of ...
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Roofit to create awareness about pre-mix plaster
ROOFIT Industries, manufacturers of pre-mixed plasters for application in construction industries, plans to step up its marketing efforts with a monthly expenditure of about Rs 5 lakh-10 lakh to create awareness about its cost and qualitative ...
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Gujarat Gas supply for 5 more cities
GUJARAT Gas Company Ltd, a subsidiary of British Gas India plans to expand its city gas distribution business outside Gujarat. GGCL, the largest retail gas distribution company in Gujarat, plans to set up piped natural gas networks in three ...
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`Price cut boosts sachet sales of Ariel, Tide'
THE volume of sales of 20-gram sachets of Ariel and Tide brands of detergents, produced by Procter & Gamble Home Products Ltd (P&G), has doubled in the last six months following a reduction in their prices. Sachets account for 40 per cent of
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Orion to enter fusion foods export market
LIFE has become a lot easier for Mollykutty, a nurse in a San Jose hospital, after she discovered the ready-to-eat appams in the neighbourhood South Indian food store. South Indians in the US and in the UK have never had it so good with ...
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PROMOTIONS & OFFERS
Pepsi, Hero Honda join hands for music contest
IN a bid to increase their association with the youth, Hero Honda and Pepsi have come together to launch a nationwide competition for amateur bands at the college level. The winners of the competition called `Campus Icons' will get an ...
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MARKET SHARES
Southern markets spur UB spirits growth
CALL it the southern comfort. The buoyant markets down south are expected to account for 50 per cent of the UB Spirits Division(UBSPD)'s sales in the current financial year 2003-04. The region is likely to chip in with 17.5 million cases in the ...
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RETAILING
Shoppers' Stop bullish on growth
SHOPPERS' Stop is predicting good retail growth at second-rung destinations such as Baroda, Ludhiana, Jaipur, Kochi, Coimbatore, Ahmedabad and Vizag. This hope stems from the growth of BPOs in these cities and the concurrent increase in incomes ...
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MARKETING RESEARCH
O&M study urges marketers to stop `goading' kids
STOP pushing, they're kids after all! Let them revel in their innocence and the joy of discovery, urges a study conducted by O&M Discovery's Brand Planning and Consumer Insights Division. According to the study, titled `Inside Kid Insights', ...
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BRANDS
Hatsun set to sell `Delite' milk in Kolkata
HATSUN Agro Product Ltd plans to start milk sales in Kolkata this month following acquisition of a milk brand, Delite. Hatsun has also entered into a long-term agreement with Delite to use its processing facility at a cost of Rs 70 lakh, ...
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TRENDS
Refrigerator prices to stay `cool' despite fluctuations in steel cost
THIS summer may not see much hike in the price of your refrigerator if the fluctuation in the costs of inputs can be kept at bay. According to the Consumer Electronics & TV Manufacturers' Association (CETMA), in view of the reduction in steel ..
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NEW PRODUCTS & SERVICES
Malayalam Communications to launch second channel
MALAYALAM Communications Ltd, which owns the Malayalam satellite television channel Kairali TV, is expecting to launch its second television channel in six months. Mr John Brittas, Managing Director, Malayalam Communications Ltd, told ...
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Ranbaxy launches first prescription drug in the UK
RANBAXY Laboratories Ltd has launched its first branded prescription medicine, Visclair Tablets, in the UK. The brand will be promoted to health professionals by the Ranbaxy respiratory sales team.Visclair is a mucolytic drug that aids the ...
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Brand Quest
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