The Hindu Business Line : Sunday, March 07, 2004

ADVERTISING
Relaxation of RBI norms brings new advertisers to large foreign channels
SMALL channels beware! The big broadcasters are wooing advertisers such as `Hamdard', `Lijjat Papad', `502 Pataka Chai' and other local detergent and footwear brands. For, private television channels that are currently uplinking from abroad can ... More

CHANNELS AND FRANCHISES
Voltas ties up with Uniflair
MUMBAI: Voltas has announced a distribution tie-up with the 62-million-euro Uniflair of Italy. According to a company press release, Voltas has concluded a standard distributor agreement with Uniflair for distribution of the latter's ... More

Brand Quest

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