Financial Daily from THE HINDU group of publications
Monday, Mar 08, 2004
Financial Daily from THE HINDU group of publications Monday, Mar 08, 2004 |
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Corporate
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Outlook Pepsi plans to hike capacity by 40 pc Our Bureau
New Delhi , March 7 WITH an eye on higher volume sales, Pepsi Foods is planning to raise capacity by upwards of 40 per cent in the current year. The capacity expansion would include setting up of new greenfield plants as well as appointing new franchisee bottlers. However, it could not be ascertained where the new greenfield projects would be coming up. Pepsi currently has about 38 assembly plants in the country, of which about half are company-owned. The company has also launched several cost-saving initiatives, particularly at the supply chain end. "We are looking to add 50-60 million consumers this summer. Sales are being driven by aggressive pricing strategies. We added 40 million consumers last summer," said Mr Shashi Kalathil, Executive Director (Marketing). Meanwhile, with the Indo-Pak series cricket around the corner, the company would be rolling out a new campaign this week featuring several members of the Indian cricket team. Pepsi is also the associate sponsor for the series on the Ten Sports channel.
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