MARKETING
STRATEGY
Raymond sees scope in fabric-to-garment biz
RAYMOND Ltd, the apparel and denim major, believes that there is opportunity in garmenting and has already begun converting part of its fabric production into garments for customers to whom it supplies fabric. The company, as a part of its ...
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Motorola puts premium handsets in the picture
The high-end handsets need a "retail ambience" that would help a customer understand the product.
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RURAL MARKETING
IRDA chief for products with rural bias
"DON'T look at the entry into rural areas as an obligation, but as a potential." This is how Mr C.S. Rao, Chairman, Insurance Regulatory Authority, would like the insurance companies to take up as a challenge. He was talking to presspersons on ...
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ADVERTISING
Godrej moves Xs ad account
GODREJ Industries has shifted its advertising account for its fruit juice and nectar brand, Xs, from Madison to Grandale Advertising & Marketing in Mumbai. Having re-launched the Xs brand, Godrej is now looking at a relatively smaller agency to .
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Cyrus to star in BenQ campaign
BENQ, an industry leader in networked digital lifestyle devices, on Thursday unveiled an all-India brand campaign, comprising a mix of television commercials, radio, outdoor and print advertisements. The company has earmarked an ad budget of ...
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PROMOTIONS & OFFERS
Royal Challenge to focus more on golf
SHAW Wallace intends to go full throttle on sponsorship of golfing events this year under the Royal Challenge brand. The company intends to spend about Rs 10 crore on golf this year, said Mr Niranjan M. Thakur, Executive Director. Incidentally, ...
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Jet Air extends excursion fares to 2 more sectors
JET Airways has announced special return excursion fares for Kolkata-Agartala-Kolkata and Mumbai-Nagpur-Mumbai sectors in economy class. In a statement here, Jet said that the return excursion ticket on the Kolkata-Agartala-Kolkata sector would ...
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BRANDS
Bunge to fortify Dalda post-takeover
BUNGE Ltd, the $22 billion-plus New York-based agri-business major, is planning to "re-launch and revitalise" the Dalda vanaspati brand. The company acquired the brand from Hindustan Lever Ltd (HLL) in August 2003 along with the latter's entire ...
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NEW PRODUCTS & SERVICES
Pokemon monstrous hit in India too: Funskool
WHEN Funskool (India) Ltd launched Pokemon in India, little did it expect the collectable toy to become a rage as it has in other parts of the world. According to Mr Raphael Kuriyan, Chief Executive Funskool (India) Ltd, as soon as the pocket ...
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Click & Print service from Hutch
THE Hutch group in India, in alliance with Nokia and Kodak, has introduced a service which allows users to click pictures on their camera phones, have them printed and delivered anywhere in the country within five working days. A service fee of ...
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Godrej widens range
GODREJ Industries Ltd on Thursday expanded its fruit drinks portfolio by launching orange and pineapple variants under the `Xs' brand and announced that this summer it would focus on the increasingly popular health drink segment. "We have also ...
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Korean co launches 2 GSM handsets
KOREAN mobile handsets manufacturer Pantech has introduced two premium GSM models in the Indian market, one priced at Rs 13,995 and the other at Rs 25,995. The G300, with seven-colour illumination, a 260-K colour screen, and MMS, GPRS, WAP ...
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German haircare range in India
MR Joerg Zecher in his red jumpsuit would easily pass off for a F-1 pit mechanic but the mismatched shoes tell a different story. "That's my style," he says. And it's all about colour and style. Mr Zecher, the Artistic Director of C:EHKO and ...
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Brand Quest
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