The Hindu Business Line : Click & Print service from Hutch

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Click & Print service from Hutch

Our Bureau

Mr Harit Nagpal, Vice-President, Corporate Marketing, Hutch, with Mr Gautam Advani, Multimedia Business Director, Nokia India, and Mr Ravi Karamcheti, Vice-President-Marketing Consumer and Professional Imaging, Kodak India, at a press conference in Mumbai on Thursday. — Shashi Ashiwal

Mumbai , March 11

THE Hutch group in India, in alliance with Nokia and Kodak, has introduced a service which allows users to click pictures on their camera phones, have them printed and delivered anywhere in the country within five working days.

A service fee of Rs 12 per print (for five prints) will be deducted from the user's account for this `Click & Print' service. The service is available to all Hutch users on Nokia's 7650, 6600, 3600 and 3650 handsets.

The process goes like this: The message `KODAK' is sent as SMS to number 5555. The user receives and downloads KODAK's application on his phone.

He now sends an MMS photo through this application with the delivery address. A 4`x3' photo print is delivered to the address.

MMS growth in India has grown rapidly, and falling GPRS handset prices and development of applications are the key drivers for MMS usage, said Mr Harit Nagpal, Vice-President, Corporate Marketing, Hutch.

According to him, there are 1,50,000 Hutch GPRS users, this is up 15 times from the number of users in February last year.

MMS usage on the Hutch network has increased 20 times in a single year, from n average of 3,000 MMSs exchanged a day in February last year, to 60,000 MMSs a day today.