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STRATEGY
GKB Lens set to unveil designer sunglasses
HAVING tied up sourcing arrangements with design and production houses in Italy and Germany, domestic eye-care major GKB Rx Lens Pvt. Ltd is all set to launch a contemporary Poly Carbonate UV 400 range of designer sunglasses in the Indian ... More

ADVERTISING
First ODI: Prasar Bharati rakes in Rs 10 cr in ads
PRASAR Bharati seems to have made a killing on the first One Day International match played between India and Pakistan in Karachi. It managed to sell over 5,000 seconds of advertising time garnering revenues of Rs 10 crore. After the Supreme ... More

`Marketing, advertising key to business growth'
BUSINESS growth drives economic growth. And, it cannot happen without branding, marketing and advertising. Economic growth of the US was due to increased spending on branding and marketing by various companies. Similarly, India's economic growth ... More

PROMOTIONS & OFFERS
Rasna signs on Karisma Kapur
NEW DELHI: Rasna Pvt. Ltd has announced that it had signed on film star Karisma Kapur as its brand ambassador. A new campaign, to be directed by adman Prahlad Kakkar, will be released on television shortly, a press release stated. ... More

NEW PRODUCTS & SERVICES
Zydus Cadila launches pain management drug
ZYDUS Cadila Healthcare Ltd (ZCHL) has launched a new generation pain relieving therapy, Etoricoxib, under the brand name Nucoxia. The US-based pharma major, Merck, is the original patent holder of this drug. But pain management appears to be ... More

Ontrack launches SMS service in UAE for cricket fans
THE Kolkata-based Ontrack Systems Ltd has announced the launch of an SMS service in the United Arab Emirates (UAE). The service is aimed at providing cricket fans with updates of the latest scores of the day during the current one-day and test ... More

Indian Bank launches Sunday remittance service in Singapore
INDIAN Bank's Singapore branch has launched ``Sunday remittance service'' on the basis of what the bank saw as a need felt by the Indian nationals in the City-State. To begin with, the new facility will be available on the first and last ... More

Top Stories
Forex reserves up $772 m

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