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Wednesday, Mar 17, 2004

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e-mail alerts from Birla Sun Life

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Mr Peter Akers, Chief Operating Officer, Birla Sun Life Insurance (right), and Mr Mario Braganza, Head-Client Services & Underwriting, at a press conference held in Mumbai on Tuesday. — Paul Noronha

Mumbai , March 16

BIRLA Sun Life Insurance has introduced `e-mail alerts' as a facility for its policyholders.

"Through our e-mail alerts, we have entered another channel of communication frequented by our customers. After enabling them to pay premium over the Net, using the facilities of e-mail and SMS to alert our customers is a natural extension,'' said a press release quoting Mr Peter Akers, Chief Operating Officer, BSLI.

In the initial phase, BSLI will be using the e-mail alerts to communicate birthday greetings to policy owners and advisors, premium payment due notice - 15 days in advance of the due date, premium overdue reminder - 7 days after due date, policy lapse alert - 7 days after lapse date and for license renewals to advisors.

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