MARKETING
STRATEGY
Club Mahindra lines up new services for better experience
CLUB Mahindra Holidays has chalked out a roadmap to improve the experience of the members by providing interactive portals, build new resorts and add more destinations. Speaking to newspersons, Mr Arun Nanda, Executive Director and President, ...
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RURAL MARKETING
Village youth turn brand ambassadors
WHILE `think local' is the mantra for driving sales in India, `act local' could just be the new formula for connecting with the hinterland. That's what the Pune-based rural marketing agency, Rural Relations, is ascertaining through its recent ...
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CUSTOMER RELATIONSHIP MANAGEMENT
Hutch, Aircel satisfy customers most
TNS measures mobile service providers on the basis of level of satisfaction of users, as also retention and brand loyalty.
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EVENTS
Fo(u)rget mantras
THE Confederation of Indian Industry (CII) - Southern Region has organised a two-day conference on marketing in global India - The Marketing Mystique, which commenced here on Thursday. Delivering the keynote address, Dr Y. L. R. Moorthi, ...
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ADVERTISING
IB&W gets back Skoda account
SKODA Auto India Ltd has shifted its advertising account from Orchard Advertising to IB&W Communications in Mumbai. The account is estimated between Rs 7 crore and Rs 8 crore. Orchard Advertising had been handling the account for the past eight .
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MARKETING RESEARCH
Study says fridge market may grow 15 pc next year
THE market for refrigerators, which has been struggling with an average growth of around 5 per cent since 1999, is likely to get a boost in 2004-2005 with projected sales of 4.1 - 4.2 million units, from the expected 3.65 million units in ...
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BRANDS
RubberMark plans to launch branded balloons
They are as good as they last. And now, for the first time in India, they are available as a branded product. The Kochi-based RubberMark, through a joint venture with Kendek of Malaysia, is setting up a plant to manufacture balloons of all ...
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ONLINE MARKETING
Digital Shoppy unveils e-store
DIGITAL Shoppy has announced the launch of its e-commerce enabled click and mortar store — digitalshoppy.com — here on Thursday. The store offers a range of products in consumer electronics, home appliances and small appliances for ...
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OUTLOOK
MusicWorld expects 20 pc growth in earnings
MUSICWORLD, the RPG group's music retail chain, expects its revenues will top Rs 60 crore (for the year ending March 2004), a more than 20 per cent increase over its earnings last year. The chain's Vice-President & Business Head, Mr S. K. ...
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LG hopes to sell 4 lakh air-conditioners in 2004
The size of the Indian market for air-conditioners is expected to touch one million units.
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PEOPLE
Monica Tata to head Turner India advertising sales
MS Monica Tata has been appointed as the Head of Advertising Sales of Turner India. As the head for Turner India's advertising sales, Ms Monica will assume all-India advertising sales management responsibility for Cartoon Network, Cartoon ...
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TRENDS
Seasonal products
As the summer arrives, the water sports products were displayed at one of the China bazaars at Infantry road in Bangalore. The prices of products range from Rs 99 to Rs 3,000. Shopkeepers say demand for these products is on the rise, as most ...
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NEW PRODUCTS & SERVICES
Japa4 goes off air
JAPA4, the first private FM radio channel in the State, has gone off air, after a 14-month run. The last of the programmes was aired on March 6. Lack of support from the advertisers seemed to be the reason for the abrupt end to the channel, ...
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New pickles launch
COIMBATORE: The Catering and Hotel Management Department of the VLB Janakiammal College of Arts and Science has commercially launched the `VLB Pickle'. Hailing the introduction of the VLB Pickle as a maiden attempt by the department, Mr ...
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Maruti launches LPG Omni
MARUTI Udyog has launched an LPG-equipped variant of the Omni Cargo at Rs 1.78 lakh. According to the company, the Omni Cargo LPG will appeal to a diverse range of businesses, but notably retail and distribution businesses. The engine of the ...
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Brand Quest
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