The Hindu Business Line : `Geojit Platinum Club' for high net worth investors

Disclosing this to Business Line, Mr C.J. George, Managing Director, Geojit Financial Services, said the company's new offering will be formally launched in a couple of weeks.

Called the `Geojit Platinum Club', the company's new product will offer comprehensive wealth management services to high net worth investors in six cities — Bangalore, Chennai, Coimbatore, Kochi, Mangalore and Thiruvananthapuram. Membership of the `Platinum Club' is by `invitation only', said Mr George, adding that the minimum investment a member needs to make will be between Rs 25 lakh and Rs 50 lakh.

As part of the company's efforts to ensure that the members receive outstanding service, membership of the club will be restricted to one hundred investors in each city.

Besides, special offices manned by qualified wealth management advisors, for the exclusive use of members will be set up in each of the six cities the service is being offered in. The company will also offer members of the Platinum Club 24/7 access to its customer care Web site, Mr George said.

Meanwhile, the company is in the process of extending its network in West Asia through its Dubai-based joint venture company Barjeel Geojit Securities LLC, and also through a partnership with Qatar's Doha Bank. Barjeel Geojit Securities, which currently operates in Dubai and Abu Dhabi, will soon have offices in Sharjah, Al Ain and Ras al Khaimah.

As part of its promotional efforts in the region, Geojit Financial plans to conduct an investor awareness campaign throughout the Gulf region. This campaign is scheduled to be held in May.

In India, the company is in the midst of rolling-out a communication campaign targeted at young adults, Mr George said, adding that some elements of this campaign will also be launched in West Asia. The objective behind this initiative is to bring young people into the capital market. The ads "tell young people to start investing early and thereby get better returns", he added.

While the print segment of this campaign started a few weeks ago, the television component of the promotion will start soon.