The Hindu Business Line : Tata Motors eyes bigger slice of LCV market

Mr Prem K. Verma, Head (Sales and Marketing), Tata Motors, explains the features of the newly launched SFC 407 EX Turbo LCV in Hyderabad on Thursday. - A. Roy Chowdhury

Hyderabad , March 18

LAUNCHING its latest version of the LCV 407, Tata Motors plans to increase its share in the LCV market from the current 72 per cent to about 85 per cent in the 400 tonne segment.

Addressing a press conference today, the Head of Sales and Marketing, Mr Prem Kumar, said, "The company sold about 3.5 lakh Tata 407s during the last 17 years and the company plans to consolidate the market share in the LCV segment. This means, we are eyeing about 45 per cent of the total market, wherein the segment is seen to be growing at about 10 per cent."

The Tata SFX 407EX incorporates the superior features along with high performance and low maintenance product proposition.

While the company currently commands about 55 per cent market share in the 700 tonner vehicles, it is on course targeting a share of about 65 per cent. Together in LCVs and SUVs, Tata Motors currently accounts for about 30 per cent market share and plans to increase this to about 35 per cent, he said.

The new launch offers a host of applications for the light industrial and construction industry, agricultural products, dairy produce, fisheries, LPG cylinders, courier and parcel services and other special applications. With a payload capacity of 3.4 tonnes and better fuel efficiency, this works out convenient for transporters, he explained.

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