MARKETING
STRATEGY
Madura to foray into men's innerwear
MADURA Garments has unveiled plans to foray into the men's innerwear market towards the end of the current calendar year. The company is working on plans to extend its fashion brands, Louis Philippe, Van Heusen and Allen Solly, into the ...
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Symphony to focus on geysers, air-coolers
WITH the mercury rising, air-cooler players are gearing up to set their cash registers ringing. Armed with a slew of launches and a fresh media campaign, one of the major players in the branded coolers segment Symphony Comfort Systems Ltd (SCSL) ...
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Nationalised banks to be Reliance MF's distributors
THE credibility commanded by old private sector banks and nationalised banks, particularly in small towns and villages, has made them Reliance Mutual Fund's preferred distribution outlets for its schemes. The fund entered into a distribution ...
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Hatsun plans to market UHT milk in cartons
HATSUN Agro Product has taken up a project to process UHT (ultra heat treated) milk and market in cartons. Mr R.G. Chandramogan, CMD of Hatsun, told Business Line here today that the Rs 8-crore project will be taken up in June and ...
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INSIGHT
Exclusive Marketing Rights — A monopoly without a right?
THE grant of Exclusive Marketing Right (EMR) to Novartis ("Exclusive Marketing Rights — Novartis gets stay against 6 firms", Business Line, January 24) and the delay in granting EMR to Eli Lilly ("Eli ...
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ADVERTISING
IMAG beefs up management with executive council
LINTAS India's Integrated Marketing Action Group (IMAG) has geared itself to handle the rapid growth that it has been experiencing in the last few months. In a recent development, IMAG has formed an Executive Council, comprising presidents of ...
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PROMOTIONS & OFFERS
Idea Cellular pre-paid recharge via SMS
IDEA Cellular is to introduce a mobile recharge service that can be activated through SMS as well as through certain specified ATM networks. Prepaid customers can recharge their accounts from wherever they are, for flexible denominations ...
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RETAILING
Jewellery malls to adorn Mumbai
Contrary to the notion that family-owned brands would shy away from such souks to retain brand equity, these speciality malls have leading jewellery brands vying for retail space.
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Nextrade plans 250 stores in 5 years
ENCOURAGED by the response to its chain of five stores in Chennai, Nextrade Enterprises, the kitchen solutions provider, has drawn up ambitious plans of expanding its stores under the Internal Affairs' brand to 250 centres across the country in ...
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NEW PRODUCTS & SERVICES
New Craigmore range
Samsonite ladies' bags
Shree-Lipi Telugu version
Brand Quest
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