The Hindu Business Line : Hatsun plans to market UHT milk in cartons

Mr R.G. Chandramogan, CMD of Hatsun, told Business Line here today that the Rs 8-crore project will be taken up in June and would be completed by the year-end.

According to Mr S. Kannan, Senior General Manager of the company, the UHT milk would be meant for the North-eastern, Kerala and metropolitan markets. "Since the shelf life of the milk would be much longer, marketing would follow the demand-supply gap in fresh milk in a region or specific market."

The packaging assistance would come from Tetra Pak of Pune and Bates India would do the promotion for the new product. The company's current product portfolio includes Arokya standardised milk and Komatha cow milk and Arun ice cream. By May, Hatsun's first overseas plant in Seychelles for ice creams would be operational. Hatsun's plants at Kanchipuram, Salem and Belgaum produces 7 lakh litres per day. Mr Chandramogan said by December total capacity would increase to 1 million litres per day.

Hatsun has stepped into the eastern market through a long-term contract with Delight Dairy Ltd, which has a milk manufacturing facility near here.

Mr Anil Kumar Agarwal, MD of Delight Dairy, mentioned that his company was upgrading its plant capacity to 1 lakh litre per day by June from the current 30,000 litre a day at a capital expenditure of Rs 3 crore.

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