MARKETING
STRATEGY
Shaw Wallace, Radico go slow on RTD biz
MORE spirits companies are turning cagey about pumping investments into the nascent ready-to-drink (RTD) segment. Shaw Wallace Distilleries Ltd (SWDL), the second largest spirits company, and Radico Khaitan Ltd (RKL), the fourth largest, have ...
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Emami to tap European markets
EMAMI Ltd has opened its first international marketing office in London, to tap select European markets in a big way. The company is part of the Rs 600-crore Emami Group, manufacturing and marketing a wide range of personal and healthcare ...
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ADVERTISING
Mudra South bags Trigger Jeans ad account
MUDRA South has added the Trigger Jeans (KG Denim) account to its ever-increasing portfolio. The company has regained the account after six years. The business, in excess of Rs 5 crore, has been won after a multi-agency pitch. The account was ...
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PROMOTIONS & OFFERS
Airlines `rush' to woo travellers to Sri Lanka
EVEN before the first private sector flight on the India-Sri Lanka sector has taken off, all efforts are being made to woo the passengers. While Jet Airways has announced that it would offer `200 free return tickets to Colombo' on select ...
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Hero Honda, Pepsi to organise college music bands contest
TWO of the corporates closely associated with youth, Hero Honda and Pepsi, have announced a bonding programme to directly communicate and strengthen their relationship with the youth. They are organising the country's first ever inter-college ...
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CHANNELS AND FRANCHISES
Voltas, Oman co in distribution pact
VOLTAS Ltd has joined hands with the West Asian-based Al Hashar Group for the distribution of Voltas range of cooling appliances in Oman. Most of Voltas products will be retailed at seven Al Hashar showrooms and 25 authorised retail counters ...
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NEW PRODUCTS & SERVICES
Italian jeweller Bvlgari enters Indian market
BVLGARI, the contemporary Italian jeweller, has entered the Indian market by opening its first store in the Capital. The store contains the brand's collection of luxury timepieces and precious jewellery as well as its range of accessories such ...
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Lupin unveils herbal products
The domestic herbal market, estimated at Rs 4,000 crore, has dominant players such as Dabur, Baidyanath and Himalaya. With an initial portfolio of nine products, Lupin plans to gradually expand its coverage from ethical medicines or drugs sold ...
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ICI launches acrylic paints
ICI PAINTS, one of the international majors, has launched its new acrylic latex based paints — Dulux Weathershield Max and Tileshield — for exterior walls and roof tiles respectively in the Kerala market. Kerala is the first market ...
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American Safety Razor sharpens focus on India
AMERICAN Safety Razor Company, the $240-million global shaving products major, is betting on India as a key growth market for the company. With the company already having a significant presence in the North American and Western European markets, ...
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Brand Quest
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