MARKETING
STRATEGY
Radico Khaitan to enter TN market
IN a move, which would have a significant impact on its sales in the current year, liquor company Radico Khaitan has struck an alliance to enter the Tamil Nadu market for the first time. The company has tied up with bottling company, Midas ...
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ADVERTISING
Britannia appoints Maximise as media planning agency
BRITANNIA Industries Ltd has appointed Maximize as its Agency of Record for its media planning and buying activities with effect from April 1, 2004. This appointment follows the intensive review of Britannia's media activities for its bakery ...
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MAA Bozell to revamp operations in South
AFTER making profits last year following losses for four consecutive years, the Bangalore-based advertising agency, MAA Bozell, is now all set to revamp its operations in Chennai and other southern cities. The agency has recently bagged the ...
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CHANNELS AND FRANCHISES
Peopleone franchisees
KOCHI: Peopleone Consulting (POC), the Chennai-based HR solutions company, has decided to move the franchise way to further expand into Tier 2 and 3 cities. It plans to cover 40 cities across India through this module. This expansion ...
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RETAILING
UP beckons tipplers with Model Shops
THERE is some cheer for the much-maligned alcoholic beverage industry in the heartland of the country. The Uttar Pradesh Government, in its latest excise filings, has envisaged setting up of 150 Model Shops, extending its "progressive approach" ...
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Consumption habits to drive demand for value-added products
STUDIES have put the potential for value-added foods in the country at Rs 2,25,000 crore by 2007. Evolving consumption habits are expected to drive demand for mass value-added products. But there are many roadblocks in the way, according to Mr ...
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NEW PRODUCTS & SERVICES
Capitel launches pocket PC with built-in mobile
CAPITEL Wireless Pvt Ltd has announced the launch of a Pocket PC with built-in mobile phone and digital camera, the P300. Priced at Rs 35,999, the product, is being brought into the country in technical collaboration with E-Ten Information ...
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HLL targets family with its new Pears variant `germ shield'
TARGETING the family with kids, HLL is stretching the equity of its heritage brand of Pears into a `germ shield' variant. This would be the third variant within the Pears soap franchise apart from its existing Classic and Oil Control variants and ...
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Webel launches Braille transcription system
WEBEL Mediatronics Ltd, a West Bengal Government undertaking, on Wednesday formally announced the launch of a comprehensive, computerised Braille transcription system. The cost-efficient system offers comprehensive solutions for the visually ...
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Levi's launches 501 range
LEVI'S has launched its 501 range of jeans in Mumbai. The brand is being relaunched worldwide and its special feature is `an ounce of steel where it counts', or the button fly jeans. The company has roped in Cazle Hendricks, a South African ...
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Brand Quest
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