Financial Daily from THE HINDU group of publications
Thursday, Mar 25, 2004
Financial Daily from THE HINDU group of publications Thursday, Mar 25, 2004 |
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Marketing
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Advertising Britannia appoints Maximise as media planning agency Our Bureau
Bangalore , March 24 BRITANNIA Industries Ltd has appointed Maximize as its Agency of Record for its media planning and buying activities with effect from April 1, 2004. This appointment follows the intensive review of Britannia's media activities for its bakery business, which was conducted over the last one-month, and where a number of agencies were asked to present their media capabilities. Maximize is a part of GroupM - India's largest media agency group. It handles media for clients such as Himalaya, Hero Honda, Hutch Seagram, VIP Luggage, Pidilite and Standard Chartered Bank.
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