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IDEA Cellular to invest Rs 300 cr in Maharashtra circle

Our Bureau

Mumbai , March 25

IDEA Cellular today announced that it has crossed the one million- subscriber mark in its Maharashtra circle.

The company plans to invest Rs 300 crore in the new financial year and upgrade the circle network to GPRS by May , said Mr Vikram Mehmi, Chief Executive Officer, IDEA Cellular.

The company said it has witnessed unprecedented growth in the circle through increased subscriptions in both the pre-paid and post-paid segments, which have been growing consistently in the clusters of Pune, Goa, Nagpur, Nasik, Aurangabad, Kolhapur, Solhapur, Ulhasnagar, a news release from the company said.

The growth is also seen in many upcountry locations that are extensively covered with IDEA's "well-entrenched" network, the release said.

The company's current market share is 60 per cent in the circle and it has also garnered 45 per cent of all net additions in February last , as per the Cellular Operators Association of India figures.

IDEA has a network of over 10,000 dealers and retailers in the A, B and C class cities across the circle, which includes Maharashtra and Goa.

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