MARKETING
STRATEGY
Bharat Overseas to hone marketing skills of staff
INVOLVING employees in product marketing will be high on the agenda in Bharat Overseas Bank this year as the bank intends to give greater push to retail and small trade financing in 2004-05. "Marketing will have active role in our staff ...
More
Louis Philippe set for a `fragrant' foray
THE premium apparel brand from the stable of Madura Garments, Louis Philippe, is likely to expand its portfolio into the fragrance business in the near future. The brand, which is the largest premium shirt and trouser brand in value and ...
More
Viveks aims at 5-10 pc sales from own brands
THE Chennai-based Rs 200-crore consumer durables retailing group, Vivek Ltd, expects its private label foray to eventually contribute 5-10 per cent of its turnover. The group, which owns 44 outlets under the Viveks and Jainsons brand, and ...
More
BPL Mobile carnival in Thiruvananthapuram
THIRUVANANTHAPURAM: BPL Mobile will be organising a service carnival on Saturday at Hotel Residency Tower here. The carnival aims to promote products and services of BPL Mobile, which includes post-paids, MOTS, VAAS and roaming ...
More
CUSTOMER RELATIONSHIP MANAGEMENT
Allahabad Bank forms panel for customer care
ALLAHABAD Bank has constituted a high-power committee comprising general managers of the bank to audit customer service. This follows the Reserve Bank of India's directive to all banks to undertake audit on performance and procedures of ...
More
CHANNELS AND FRANCHISES
Postal Dept launches bill collection facility for Tata Teleservices in TN — Similar service for other telecom cos on cards
THE Department of Posts plans to offer facilities to collect bills for more telecom companies. Initially, this will be launched in Chennai and depending on how it works, the service will be extended to other parts of Tamil Nadu, according to Ms ...
More
RETAILING
Big Bazaar to source its in-store apparel brands from Arvind
APART from Big Bazaar retailing Arvind Brands' Ruf & Tuf jeans, the discount retail chain is planning to source apparel from Arvind for its about to be launched in-store labels. Speaking to Business Line, Mr Kishore Biyani, Managing ...
More
Swarovski chandeliers showroom in Hyderabad
SURYA e-Light, the Hyderabad-based lighting technology solutions provider, has opened the country's biggest international lighting and decorative fixtures showroom here. It is acting as the sole distributor for Jaquar, the domestic bath fittings ...
More
Simputer hits retail shelves
Starting April, three versions of the simple, hand-held device, including one costing under Rs 10,000, will be available at showrooms in Bangalore and other cities. It can also be booked online at More
NEW PRODUCTS & SERVICES
Cola majors plan slew of summer roll-outs
THE cola majors are revving up to roll out a range of new products in the market. Coca-Cola, for instance, is all set to roll out Coke Vanilla (a Coca-Cola variant flavoured with vanilla) in the first week of April this year. Though not ...
More
Saravana Selvarathinam group forays into branded milk
WE made a mark selling gold, edible oil, snack foods and packaged water, why not sell milk?" responds Mr S. Saravanan, Proprietor, Saravana Selvarathinam group of companies, when asked why the group was getting into the sale of branded milk. ...
More
Brand Quest
Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line
|
RSS Feeds