MARKETING
STRATEGY
Lee Cooper eyewear, innerwear to hit shelves by end April
LEE Cooper innerwear and eyewear products will hit the Indian market by April end this year. Indus Clothing, the licensee of the UK-based denim and casual wear brand Lee Cooper, is foraying into two new product categories - innerwear and ...
More
D'damas to roll out signature jewellery
WHILE one has heard of celebrities pitching in to help boost a brand's image, here is a case of celebrities giving a boost to the product itself. On the lines of international trends, where brand ambassadors are roped in to help design the ...
More
ADVERTISING
Godfrey Phillips sees nothing surrogate here
GODFREY Phillips India (GPI) sees the `Red &White Bravery Awards', established in 1990, as a social initiative that is part of its corporate social responsibility. It does not see the ad ban on cigarettes and tobacco products, from May 1, ...
More
PROMOTIONS & OFFERS
Samsung bid to push microwaves
IN a bid to push the sales of its microwave ovens, Samsung India is launching a microwave cooking festival, `Samsung Spice of Life — The Grand Recipe Hunt' starting on Wednesday, in Delhi and Chandigarh. The Spice of Life contest ...
More
BPCL `Speed' draws more sporting enthusiasts
IN a bid to boost its brand image among motor enthusiast, Bharat Petroleum Corporation Ltd (BPCL) sponsored the Speed Rub 2004 - a quarter mile drag race, which attracted over 10,000 motor sporting enthusiasts from across the country on ...
More
RETAILING
Mother Dairy ice-cream forays into Punjab, UP
SIGNALLING its intent to expand beyond the confines of the national Capital, the National Dairy Development Board-owned Mother Dairy is launching its ice-cream in select towns of Punjab and Uttar Pradesh. Mother Dairy, which diversified into ...
More
BRANDS
Cholamandalam AMC launches exercise in brand-building
Compared to the Rs 850-crore of assets under management at the end of March 2003, Cholamandalam had crossed Rs 1,463 crore by February 2004.
More
Tommy Hilfiger to debut with sportswear, jeans
ARVIND Murjani Brands Ltd, a 50:50 joint venture between Arvind Brands and the Vijay Murjani-managed GVM International, will launch the premium apparel business of Tommy Hilfiger in the country through five exclusive stores in Delhi, Mumbai, ...
More
Talks on with Sierra for footwear rights
GVM International Ltd, a licensee of Tommy Hilfiger Licensing Inc (a wholly-owned subsidiary of Tommy Hilfiger Corporation) and a member of the Murjani Group, is in talks to give the footwear rights of the brand to the Rs 100-crore Sierra ...
More
TRENDS
Shampoo war: How will it wash?
ANOTHER round of price war between the two FMCG majors, HLL and P&G, is on the cards. P&G is expected to reduce the prices of its shampoo brand Pantene from April 1. The company is also introducing a new variant to arrest hair fall under its
More
NEW PRODUCTS & SERVICES
Oscar launches DVD player at Rs 4,290
TAKING forward the company's value-for-money proposition, Oscar International Ltd has a DVD player priced at Rs 4,290. Called Oscar 9100, the product has multi-playback option and plays DVD, VCD, ACD, MP3, CD-R and SVCD. Some of its features ...
More
Brand Quest
Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line
|
RSS Feeds