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Friday, April 02, 2004

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MARKETING

STRATEGY
P&G announces 16 pc price cut on Pantene shampoos
WITH the price war in the FMCG industry intensifying further, Procter and Gamble (P&G) India on Thursday announced that it has slashed the prices of its popular Pantene range of shampoos by 16 per cent. The new prices are Rs 51 for a 100-ml pack More

IPR
Trademark disputes: Delhi HC restrains 4 cos from using `Aji-No-Moto'
FOUR Hyderabad-based companies are on the losing side in a trademark row with a Japanese food major, Ajinomoto Co Inc. A Delhi High Court order has restrained Creative Associates & Creative Foods, King Agencies, Balaji Terna Marketing and ... More

RETAILING
Agrani plans to open 60 more tech stores
AGRANI Convergence Ltd, which runs the `Agrani Switch' chain of telecom and entertainment retail stores, plans to increase the number of outlets. The company currently has around 40 stores.The Chief Operating Officer of Agrani Convergence ... More

Aigner comes to India
INTERNATIONALLY acclaimed German lifestyle brand, Aigner, has entered the Indian market. Etienne Aigner AG, the company behind the Aigner brand has, in association with Sports Station India Pvt Ltd, set up the first Aigner store in India in the ... More

MARKETING RESEARCH
ODI series: Rawalpindi draws the most
EIGHTY-EIGHT million people watched the second Samsung Cup one-dayer between India and Pakistan, a figure that is over 20 per cent more than the viewership for the preceding Karachi one-dayer, the first in the historic series. That match had ... More

NRS report now available
THE National Readership Survey-2003 can now be released and used by subscribers. The CD-ROMs are being despatched, according to a press release from the National Readership Studies Council (NRSC). This follows the vacation of an ad interim ... More

STANDARDS & BENCHMARKS
To streamline healthcare services — EAN India introduces barcode standards
ENHANCED patient safety, reduced medication errors, speedier and accurate billing and documentation, safer blood supplies, and updated hospital supplies inventories, all these and more, will soon be a reality in India. EAN India, a non-profit ... More

NEW PRODUCTS & SERVICES
Tata Tea launches Select Finest Assam in UAE
FOLLOWING the success of Kannan Devan in West Asia, Tata Tea has now launched its `Select Finest Assam' in the UAE and other West Asian and North African (WANA) countries. The product has been introduced in these markets after extensive ... More

Tata Telecom, Avaya launch SIP solutions
TATA Telecom and Avaya Inc, a global provider of communications networks, today introduced new software applications and phones that provide greater control over the growing number of communication devices. The new converged communications ... More


Brand Quest



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Top Stories
Maruti sales rise 30 pc in 2003-04


Net rail bookings gather momentum

To streamline healthcare services — EAN India introduces barcode standards

Strong rupee, stronger growth

Re gains make importers a happy lot

Reliance, Niko find gas in K-G Basin

Looking back
Mar. 21-Mar. 27
Lupin unveils herbal products


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