The Hindu Business Line : Cobra in pact with Mount Shivalik

COBRA Beer, one of the UK's fastest growing beer brands, has announced its technical collaboration with Mount Shivalik Group, the largest independent brewing company in India.

Under the agreement, Mount Shivalik will brew Cobra under licence at its facility in Rajasthan, for the domestic Indian market.

Announcing the joint venture, Mr Karan Billimoria Founder and Chief Executive of Cobra Beer, said, "It has been my dream to brew Cobra Beer in India again, and I am pleased to announce Cobra's partnership with Mount Shivalik. India's beer market is an emerging one with tremendous growth opportunities, and I am confident that we can provide

Indian consumers with a truly international, super premium beer at affordable prices." As part of the agreement, Cobra Beer will deploy its technical expertise at the brewery in Rajasthan, which is currently being upgraded to meet Cobra's stringent quality standards. Trial brewing is expected to commence in mid-April, with the first batch of locally brewed Cobra anticipated for September 2004. The Mount Shivalik Group has a national market share of eight per cent with an installed capacity of seven million cases split equally between their two plants; Mount Shivalik Breweries Ltd (MSBL) in Punjab and Mount Shivalik Industries Ltd (MSIL) in Rajasthan.

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