MARKETING
STRATEGY
GM working on marketing plan for India
GENERAL Motors (GM) has ranked India as the third most important emerging market among eight countries while South Korea, where it already has a joint venture, is ranked fifth. The first two countries in the `emerging markets' list are China ...
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PROMOTIONS & OFFERS
Dubai Tourism plans roadshows in India
THE Government of Dubai and Department of Tourism and Commerce Marketing (DTCM) are conducting roadshows covering all the major metros in India to increase visitor traffic by 20 per cent this year, Mr Carl Vaz, Country Manager, Dubai ...
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CHANNELS AND FRANCHISES
Rallis, EI Dupont sign pact for co-marketing
RALLIS India Ltd and EI Dupont India Private Ltd have entered into an agreement to co-market one of each other's products. Rallis will co-market Dupont's insecticide Indoxacarb and Dupont will co-market company's insecticide Acetamiprid. ...
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MARKET SHARES
Royal Challenge whisky sales cross 1-m cases
ROYAL Challenge has become the first premium whisky to clock one-million-case sales in a year. Recording a growth of 16 per cent in the year ended March 31, 2004, Royal Challenge accounted for more than 65 per cent of the 1.5 million case premium ...
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RETAILING
Coffee Day defers target for new cafes to year-end
CAFÉ Coffee Day, the coffee retailing arm of Amalgamated Bean Coffee Trading Company, which had originally planned to have 200 cafes by March this year, has pushed that target to the year-end. It presently has 147 cafes and 100 kiosks, which it ...
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Shades' store in Hyderabad
"SHADES", a brand of Shades Enterprises Pvt Ltd (SEPL), plans to set up a retail network of showrooms for the sale of eyewear and optical products in metros, mini metros and in 10-lakh plus populated cities. SEPL is a business venture set up ...
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MARKETING RESEARCH
Viewership for news channels growing
COMPETITION has augured well for news channels. Last year, a host of news channels had entered into the television space, and a look at the numbers indicates that the genre has performed well. According to data from TAM India for the last five ...
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BRANDS
Deepak Roy to buy out Polychem's IMFL brands
THE Deepak Roy-managed Triumph Distillers & Vintners (TDV) is set to buyout the Indian-Made Foreign (IMFL) brands belonging to the Kilachands of Polychem Ltd. The brands on the transaction table are Alcazar Vodka, Mens Club Whisky and Louis XI ..
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PEOPLE
Siddharth Jain is now COO of Zee Turner
MR Siddharth Jain of Zee Turner Pvt Ltd has been promoted to Chief Operating Officer. Besides working on growing the bouquet, he will also be responsible for the marketing and corporate communications functions of the company and will provide ...
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NEW PRODUCTS & SERVICES
Coca-Cola launches Vanilla Coke
IN a move to create excitement in the softdrink market with the onset of summer, Coca-Cola India on Wednesday announced the launch of `Vanilla Coke', the first new flavour extension of the Coca-Cola brand in India. Vanilla Coke, which is ...
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Tata AIG Life unveils 2 schemes
TATA AIG Life Insurance Company Ltd (Tata AIG Life) has launched Unit Linked Insurance Plans (ULIP) for Superannuation and Gratuity schemes. Tata AIG ULIP Superannuation Scheme provides individual members the flexibility to decide on the ...
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ICICI Bank launches `Car Overdraft'
ICICI Bank on Wednesday announced the launch of `Car Overdraft', an overdraft facility against car as security. Under the scheme, the bank opens an ICICI Bank roaming current account in the customer's name with a pre-approved overdraft limit. ...
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Brand Quest
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