MARKETING
STRATEGY
Maruti used-car outlets in Tiruchi, Coimbatore
ABT Ltd, dealers for Maruti vehicles, has opened `True Value' outlets in Tiruchi and Coimbatore to facilitate sale/purchase of used cars. The company expects the volume of used car sales through its arms would account for at least 10 per cent ...
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ETC Channel Punjabi to foray into film production
ETC Channel Punjabi is venturing into the arena of films - production of Punjabi feature films for theatrical release. The channel is in the process of finalising plans for three films during this fiscal. "The first of these films is slated ...
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GAIL, DuPont in pact for selling pipe coating system
GAIL (India) Ltd and DuPont India on Thursday signed a marketing alliance for selling the DDG system, according to an official release. The DDG system comprises DuPont's Fusabond adhesive products, DuPont's Nap-Gard epoxy powder and GAIL's ...
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IPR
Natco Pharma may move SC on marketing rights for cancer drug
AGGRIEVED over the move of the Delhi High Court on Tuesday of disposing off the case on the issue of exclusive marketing rights (EMR), Natco Pharma Ltd (NPL) said it "would be examining various options available to it under the ...
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US Court gives clean chit to Ranbaxy on Ceftin patent dispute
A US Court has found that Ranbaxy Laboratories Ltd's Cefuroxime Axetil product, a generic version of GlaxoSmithKline's (GSK) antibiotic Ceftin, did not infringe Glaxo's patent. As a result, the Indian drug maker will not have to pay any damages ...
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ADVERTISING
Prasar Bharati hikes DD News ad rates
FOLLOWING the footsteps of private news channels, which increased their advertising rates on the eve of elections, Prasar Bharati too has announced a 20 per cent hike in its rates for DD News. According to the new rate card, spot buy rates have ...
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Political ads: EC given 3-days' time to fine-tune proposal
THE Election Commission has been given three-days' time to fine-tune its proposal of permitting registered political parties and contesting candidates to advertise in the electronic media. A Bench of the Supreme Court comprising Chief Justice ...
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BRANDS
FICCI to battle spurious brands in textile, auto
SET up initially to counter the menace of counterfeit products in the FMCG industry, the Brand Protection Committee (BPC) of the Federation of Indian Chambers of Commerce and Industry (FICCI) has extended its focus to sectors such as textiles, ...
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ITC tastes success in biscuits
The company's success in the food products business is attributed to the depth in its distribution network, ability in brand building and in identifying quality outsourcing opportunities.
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GTC withdraws cigarette brand Platinum Ignites
THE Rs 400-crore GTC (Golden Tobacco Company), part of the Dalmia Group, has withdrawn its premium filter cigarette brand - Platinum Ignites. The brand was launched in the Mumbai market last year to target the youth with the baseline, ...
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TRENDS
Indo-Pak series not so good for CTV players
THE `feel good' factor emanating out of the Indo-Pak series does not seem to have rubbed off on the colour television (CTV) industry. Against a target of one million units set for March this year, sales fell short by 18 per cent and stood at 8.2 ...
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NEW PRODUCTS & SERVICES
NEG Micon launches 1.65 MW wind turbine
NEG Micon (India) Private Ltd has introduced a 1.65 MW wind turbine, which it says is the most powerful wind turbine in the Indian market. The company has sold two turbines so far and plans to sell 70 of them this year. Turbines of smaller ...
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Maruti launches Alto base variant
IN a move to drive growth for the compact car Alto, Maruti Udyog Ltd today announced the launch of a new base variant of the Alto priced at Rs 2.3 lakh (ex-showroom Delhi). The variant, which comes without an air-conditioner, is Rs 35,000 ...
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Pre-paid cards for Tata Indicom landlines
TATA Teleservices Ltd has launched Tata Indicom PrePay service for fixed wireless phone (FWP) in Andhra Pradesh and Delhi circles. This service will soon be launched across other circles in select cities of Andhra Pradesh, Maharashtra, Gujarat, ...
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Godfrey Phillips introduces new cigarette brand Maxus
GODFREY Phillips India Ltd (GPI), the second largest player in Indian cigarette industry, has launched Maxus brand of cigarettes here. The company claims that Maxus is a "regular-size cigarette with king-size quality". According to GPI's Senior ...
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Brand Quest
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