Financial Daily from THE HINDU group of publications Wednesday, Apr 14, 2004 |
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Marketing
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Promotions & Offers HLL promo for Rin soaps in AP & TN Our Bureau
HYDERABAD: Hindustan Lever Ltd has launched a campaign for the promotion of its popular brand of detergent, Rin, in Andhra Pradesh and Tamil Nadu. The campaign comprises distribution of 3,000 prizes to the consumers every fortnight with a rollover prize of an Alto car. For winning the prizes, consumers have to buy five sachets of Rin and fill in lucky draw coupons. The coupons are available with retailers spread over 77 towns in the two States, according to a company press release here on Tuesday.
More Stories on : Promotions & Offers | Soaps & Detergents | Andhra Pradesh
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