MARKETING
STRATEGY
Coke explores more brands for India
COCA-COLA India is exploring the option of introducing iced tea. The company already has a joint venture in Japan with Nestle for its brand of Nestea and there are chances of it introducing a similar product for the Indian market. Mr Sunil ...
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HLL pulls out Liril shower gels
THIS summer there may be lesser shower gel brands to choose from. HLL has decided to withdraw its Liril shower gels comprising two variants — Lime Fresh and Icy Cool Mint. Instead, the FMCG major wants to continue marketing a single shower ...
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PROMOTIONS & OFFERS
BPCL to Speed up with Karthikeyan
BHARAT Petroleum Corporation Ltd (BPCL) on Wednesday announced that it had roped in Formula Asia champion Narain Karthikeyan as the brand ambassador for its Speed brand of petrol. Mr S. Radhakrishnan, Director (Marketing), BPCL, said: "The idea ...
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Lucky Ali to fight diabetes for Novo Nordisk
DIABETES has just got Lucky. The famed singer-actor Lucky Ali will be Novo Nordisk India's ambassador and join the insulin major in its awareness drive against diabetes, top officials of the company announced on Wednesday. Lucky Ali will ...
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Casio India pitches in line with musicians
AFTER striking a chord with amateur musicians, the Rs 50-crore Casio India Company Pvt Ltd, a subsidiary of the $6-billion Casio Group, is now targeting serious music lovers through its recently launched array of professional musical instruments, ...
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ONLINE MARKETING
AIRDA helpline for timeshare owners
THE All India Resort Development Association (AIRDA), which has as its members resort owners in the timeshare industry, has set up a customer helpline to assist timeshare owners and potential buyers. Speaking to Business Line, Mr B. S. ...
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NEW PRODUCTS & SERVICES
RP Electronics plans expansion
RP Electronics, which markets the shaving systems of American Safety Razors (ASR) in North and East India, now plans to expand in a phased manner in the South — a process which it embarked upon today through a soft launch in Chennai — ...
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Brand Quest
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