The Hindu Business Line : Lucky Ali to fight diabetes for Novo Nordisk

DIABETES has just got Lucky. The famed singer-actor Lucky Ali will be Novo Nordisk India's ambassador and join the insulin major in its awareness drive against diabetes, top officials of the company announced on Wednesday.

Lucky Ali will spread the message for early detection and better care among Indians who are genetically more prone than others to diabetes, said Novo Nordisk President & CEO, Mr Lars Rebien Sorensen. There is an urgent need to increase the awareness level as deaths related to untreated diabetes are rising, he told a news conference.

Ali said he would interact with the underprivileged and tell them about the disease and how to prevent or treat it. "A healthy diet, exercise, regular monitoring and proper medication will help people with diabetes enjoy a better quality of life. But improper care can lead to suffering for the family and the patient."

With 33 million people afflicted with the disease, India is heading to be the diabetes capital of the world in 20 years. Novo Nordisk India Chairman and Vice-President (International Operations), Dr Anil Kapur, said diabetes is also the No. 1 cause of acquired blindness, kidney damage and limb loss every year.

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