Financial Daily from THE HINDU group of publications
Friday, Apr 16, 2004
Financial Daily from THE HINDU group of publications Friday, Apr 16, 2004 |
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Marketing
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New Products & Services IMAX plans 20 theatres in 5 yrs Our Bureau
Hyderabad , April 15 WITH IMAX movies getting good response in India, the Canada-based IMAX Corporation sees setting up of 20 theatres in the next five years in major cities. "Three IMAX theatres will come up in New Delhi. AEG group has got three licences for setting up IMAX theatres there," Mr Larry T O'Reilly, Senior Vice-President (Theatre Development and Film Distribution) of IMAX Corporation, said. Addressing newspersons here, he said response to the new film-viewing experience had been tremendous in India in general and Hyderabad in particular.
Mr O'Reilly was in the city in connection with the launch of Into The Deep, the first IMAX-3D film to be shown in South India, at Prasads IMAX multiplex. He said the company would roll out more 3D movies in the coming months. The fare included T-Rex: Back to the Cretaceous, Space Station, Cyber World, Steve Oedekerk's Santa vs the Snowman and NASCAR. "We have also started work on `Magnificent Desolation with Tom Hanks," Mr O'Reilly said. Earlier, introducing Into The Deep to a select gathering at Prasads IMAX, he said the film was the first 3D film shot under the sea with a car-sized camera. The film is on the life at Kelp Forests off California. Mr A Ramesh Prasad, Managing Director of Prasads, said nearly 10 lakh people visited the multiplex.
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