MARKETING
STRATEGY
Liberty plans to step into global arena
THE Rs 350-crore footwear manufacturer Liberty Group has sewn up plans to expand its operations by setting up its fourth manufacturing plant in Uttaranchal and 25 exclusive outlets across the country and in seven overseas centres. The Executive ...
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Sony Corp bullish on India
The company aims to create value-added synergy and offer Indian customers a `Total Sony Solution.'
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Liberty Shoes keen on HLL leather biz
LIBERTY Shoes Ltd, the Haryana-based footwear major, is seriously considering a proposal to acquire the leather business of Hindustan Lever Ltd (HLL) and is currently working out the details for exploring possibilities in that direction. The ...
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ALLIANCES & JOINT VENTURES
Novartis to market Charak's products
THEY may sound like strange bed-fellows, but ayurvedic company Charak Pharma has inked an alliance with multinational pharma major Novartis India for the promotion of three animal healthcare products from the Charak stable. Mr Pulin Shroff, ...
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ADVERTISING
Success on the ground
IT'S not just advertisers on television who got a bang for their buck but in-stadia brands that caught the camera. Several of them were prominently visible on television. According to an analysis done by ad tracking agency Adex India for the ...
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PROMOTIONS & OFFERS
Balaji, cricket's new poster boy?
LAXMIPATHY Balaji could emerge as Indian cricket's new poster boy. The lad from Chennai is not only a craze among Pakistanis, but is likely to turn out to be one of the most sought after player by sports management companies. "There will be ...
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Lux contest promises dinner with Ash
HINDUSTAN Lever Ltd has launched the `Lux Star Bano, Aish Karo' contest, which will run till July 15. According to a press release, the prize includes a dinner date with star and Lux model Aishwarya Rai. To enter the contest, one has ...
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Jet, Austrian airlines offer summer packages
WITH the summer holidays about to begin, both domestic and international airlines are going all out to woo passengers. While Jet Airways announced on Friday that it would operate 11 flights in each direction between Delhi and Mumbai from April ...
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BRANDS
Indian stent begins Europe trials
SPECIAL stents developed in Bangalore may be headed for the European markets soon. Cardiovascular devices manufacturer Vascular Concepts, Bangalore, has announced that it has begun European clinical trials for its drug eluting stent. Its ...
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TRENDS
Gibson's Passion gets `A' rating
KINTOP Pictures, which has got the mandate to release Mel Gibson's film Passion of the Christ, has secured clearance from the Indian censor board without any cuts but under the `adults only' category. The film, which depicts the last 12 ...
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NEW PRODUCTS & SERVICES
Hafele unveils new gluing tech
HAFELE Germanyhas introduced an ultra violet (UV) glass gluing technology for furniture applications. The new technology includes a comprehensive range of special fittings like hinges, locks, catches and adapters for furniture legs, handles, ...
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Kedia Stride unveils personal care products in Chennai
KEDIA Stride, a fast moving consumer goods company, has entered the Chennai market with its homoeopathy-based personal care and health care products. The company started operations in December 2003 and is a part of the Rs 150 crore ...
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LG launches Centrino notebooks
Korean consumer electronics giant LG on Friday launched a range of notebook computers that come equipped with Intel's `Centrino' technology and longer battery life. The notebook personal computers would retail at prices ranging from Rs 99,000 ...
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Brand Quest
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