Financial Daily from THE HINDU group of publications
Saturday, Apr 17, 2004
Financial Daily from THE HINDU group of publications Saturday, Apr 17, 2004 |
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Marketing
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Promotions & Offers Lux contest promises dinner with Ash Our Bureau
Chennai , April 16 HINDUSTAN Lever Ltd has launched the `Lux Star Bano, Aish Karo' contest, which will run till July 15. According to a press release, the prize includes a dinner date with star and Lux model Aishwarya Rai. To enter the contest, one has to buy a special promotional pack of the soap which contains a scratch card. The top 50 winners and their spouses will be flown to Mumbai to live a day like Aishwarya would. The prizes include gift vouchers worth Rs 50,000 from Shoppers' Stop, an exclusive sari created by Aishwarya's personal designer, Neeta Lulla, and a makeover by make-up artist Michelle Tung. Gifts for other winners include 100 silk saris by Lulla, 1,000 Tung's beauty kits and 30 lakh Lux mini-bars. The press release quoted Mr Sandeep Kataria, Marketing Manager (Personal Wash), HLL, as saying, "The promotion brings to life the `Mujh mein Star Jagaye' proposition of the brand."
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