Financial Daily from THE HINDU group of publications
Wednesday, Apr 21, 2004
Financial Daily from THE HINDU group of publications Wednesday, Apr 21, 2004 |
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Corporate
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Outlook Totalfina aims for good volume Our Bureau
Kochi , April 20 TOTALFINAELF India, one of the leading companies in the lubricants segment in the country, has adopted an approach of focus and penetration to increase its share in the market. The target is to achieve a 25 per cent growth with an aim to increase the market share to three per cent from the present 1.4 per cent by 2006. The company will be focussing primarily on the commercial vehicle and tractor segment in the bazaar trade, Mr R. Ramesh, Assistant Vice-President (South), Lubricants Division, said at a press conference. As far as Kerala is concerned, the company is aiming to achieve a growth of 30 per cent in volumes and 20 per cent in the secondary network this year, he added. Mr Ramesh was here in connection with the change of company's logo in compliance with the global strategy. The new logo has been designed keeping in mind the company's global strengths and its vision, he said. Total, which started its operations in 1995, has made available a range of lubricants.
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