Financial Daily from THE HINDU group of publications
Saturday, Apr 24, 2004
Financial Daily from THE HINDU group of publications Saturday, Apr 24, 2004 |
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Marketing
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Brands HLL clarifies
With reference to the report carried in these columns on April 14 that HLL had withdrawn its premium salt brand Platinum under the Knorr Annapurna range, HLL has clarified that this is not correct. Nor is it part of the company's strategy to phase out Knorr Annapurna offerings. HLL says that Knorr Annapurna is a power brand of HLL's foods portfolio and, along with Kissan, one of the growth engines of the business. In the last one year, HLL has been expanding the Knorr Annapurna franchise with two recent introductions being Knorr Annapurna Soupy Snax and Knorr Annapurna Aromax. The company says that Knorr Annapurna Platinum Salt is the premium variant of the brand, and HLL is marketing it at select self-service outlets. The rationale is that it is a premium product and fits in better with the preferences of consumers shopping at such outlets, says the company.
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