MARKETING
STRATEGY
Idea Cellular's new package
MUMBAI: Idea Cellular has said that it is pitting itself against landline phone connections with its new tariffs, the most distinctive feature of its Buzz 300 package being cell-to-cell rates at Rs 1.20 per minute. "This move would ...
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Syndicate Bank to sell United India policies
SYNDICATE Bank is to sign a Memorandum of Understanding with United India Insurance to sell the latter's policies, said its Chairman & Managing Director, Mr Michael Bastian, on Monday. The understanding would most probably be signed in May, ...
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Bajaj fashions three-pronged strategy for export markets
TWO-wheeler major Bajaj Auto Ltd has worked out a three-pronged export strategy that should see its overseas sales grow by 35-40 per cent in the current financial year. The company expects to push the momentum it had last year in exports when it ...
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ADVERTISING
Hanmer & Partners to set up Dubai office
HANMER & Partners Communications has entered into an agreement with Dubai Media City-based Integrated Advertising Services (IAS), a leading media representative in the Gulf area, to set up IAS-Hanmer & Partners. Integrated Advertising Servic
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Lower Parel to Upper Worli
THE history of modern Mumbai as we know it is inextricably woven into the development of the mills that symbolised the industrialisation of India. Mumbai's mill area, Lower Parel, thus formed the backbone for the growth of Mumbai from a marshy ...
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RETAILING
It may be curtains for NTC showrooms too
AFTER its unviable textile plants lined up for closure and sale, it may be curtains on the National Textile Corporation's marketing set up as the public sector textile monolith is expected to come out with a notice any time now seeking to wind up ...
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BRANDS
SABMiller takes H2K to Mumbai
SHAW Wallace Breweries Ltd, managed by SABMiller, is taking H2K forward. In November last year, the company had initiated a brand makeover of Haywards 2000 beer into H2K, and experimented with it in the pint (330 ml) segment in Karnataka. Buoyed ...
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Vardhaman enters readymade market
VARDHAMAN Traders, part of the Hyderabad-based Andhra Textiles, has launched Guido and Godwin brands of shirts and trousers here on Monday. The company, involved in trading of cloth for the past 30 years, has entered the readymade market and ...
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UB Spirits mulls extending McDowell brand to Scotch
MCDOWELL & Co Ltd, part of UB Spirits Division (UBSPD), the world's fourth largest spirits marketer, may look at extending its house brand McDowell into Scotch whisky as sections of domestic liquor industry remain upbeat on the market opening up
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NEW PRODUCTS & SERVICES
Hero Motors launches Sting; more bikes to roll out
OVER the next two years, Hero Motors will come out with a range of step-through bikes and moto-scooters targeting a wide market segment. Launching Hero Sting here today, Hero Motors's Senior Vice-President, Marketing and Sales, Mr Sanjay ...
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Zodiac launches summer collection
ZODIAC Clothing Company Ltd (ZCCL) has launched Zodiac Exclusive Spring Summer'04 Collection. Labelled `Cool Collection', the check and stripe cotton shirts make a big comeback this year with the trendy lustrous `Sateen' weave en vogue this ...
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Parryware unveils taps and fittings
THE Parryware Division of EID, Parry (India) Ltd, has entered the Rs1,000-crore taps and fittings market to add value to its product range by offering complete bathroom solutions. Mr G. Ramprasad, CEO, Parryware, said the company, which has ...
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Mbition Career Care launches CD-ROM
MBITION Career Care, a Kolkata-based outfit engaged in the business of providing career counselling and guidance to students, on Monday launched a CD-ROM which is stated to be a "complete all-India information guide on various careers, courses ...
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HLL relaunches Breeze
HINDUSTAN Lever Ltd (HLL) has relaunched its mass market soap brand, `Breeze', in three variants. The variants will be Scent Magic, Scent Magic Lime and Scent Magic Sandal Breeze. Breeze Scent Magic is priced at Rs 8 for 100 gm. The company ...
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Brand Quest
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