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Tuesday, Apr 27, 2004

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Marketing - New Products & Services


HLL relaunches Breeze

Our Bureau

Mumbai , April 26

HINDUSTAN Lever Ltd (HLL) has relaunched its mass market soap brand, `Breeze', in three variants.

The variants will be Scent Magic, Scent Magic Lime and Scent Magic Sandal Breeze. Breeze Scent Magic is priced at Rs 8 for 100 gm. The company said the initiative is based on company's deep consumer insight and strives to fulfil our mission of creating value for consumers.

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HLL relaunches Breeze



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