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Friday, Apr 30, 2004

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`FedEx committed to corporate social responsibility'

Tunia Cherian George

Mumbai , April 29

TODAY, more than ever, corporates have become acutely aware of the need to be seen as socially responsible citizens, so much so that corporate social responsibility flows from a company's business mission.

FedEx, which has set itself the objective of being the express carrier of choice, believes that to achieve this end it has to be first seen as an employer and a neighbour of choice. And while it has been voted among the best workplaces in the country, it is keen to prove that it is a conscientious corporate as well.

"As an organisation, we aim to be the preferred express carrier. For this, we also have to be preferred neighbours," says Mr Jacques Creeten, Managing Director, Indian Subcontinent, FedEx.

According to him, commitment to corporate social responsibility or CSR, at FedEx, goes beyond the annual donation to a charitable organisation.

Working on customer feedback that called for interactions beyond the bounds of business, employees meet every six months to decide among themselves in what way the company can touch the lives of people in their immediate environment.

A good example of such an engagement is FedEx's tie up with CRY in the field of education, which not only aims at providing basic education to underprivileged children, but also at supporting their overall development. It has donated Rs 15 lakh towards four CRY-supported projects that is expected to impact the lives of 15,000 children.

As part of its involvement in a project called Arambh, the organisation has been addressing issues of women and children in the slums of Navi Mumbai.

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