Financial Daily from THE HINDU group of publications
Sunday, May 02, 2004
Financial Daily from THE HINDU group of publications Sunday, May 02, 2004 |
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Marketing
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New Products & Services Variety - Entertainment & Leisure SPE Networks to launch animation channel Our Bureau
Mumbai , May 1 YET another channel is heading for Indian cable and satellite homes. SPE Networks Asia has announced plans to launch its animation channel, Animax, in India on July 5. Animax, which is being positioned as a general entertainment channel, will have customised programming for India in Hindi and English, and will target audiences of all ages, a press release from SPE said. One Alliance, the distribution joint venture between Sony Entertainment Television and Discovery Networks, will distribute Animax across the country. India will mark the fifth Animax operation in Asia - three Animax Asia feeds servicing Taiwan, Hong Kong and Southeast Asia, Animax Japan, and Japan's cable and satellite network. Currently, there are more than 5.5 million Animax homes in Japan and South-East Asia. Animax will feature some of the popular Japanese animation series including AstroBoy; Ghost in the Shell: Stand Alone Complex, Samurai X and Arjuna, a story about a young archer girl.
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