Financial Daily from THE HINDU group of publications
Monday, May 03, 2004
Financial Daily from THE HINDU group of publications Monday, May 03, 2004 |
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Marketing
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Brands Shoppers' Stop launches new co-branded clothes Our Bureau
Mumbai , May 2 IN a pioneering initiative in retail, Shoppers' Stop and Raghavendra Rathore have announced the launch of a new co-branded range of merchandise at the Lakme India Fashion Week 2004. The line will be retailed exclusively at all Shoppers' Stop across the country. According to a press release, for the first time, designs of one of India's leading designers will be manufactured by a retailer. The brand will be owned 50:50 by both partners. The clothes will be priced between Rs 500 and Rs 1,500. Mr Govind Shrikhande, Director, Buying & Merchandising, said: "The idea is to create an aspirational brand keeping in mind the price sensitivity". The Jodhpur-based designer Raghavendra Rathore, added: "The future of Indian fashion is in the sharing of individual strengths through partnering efforts ."
More Stories on : Brands | Retailing | Readymade Garments
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