The Hindu Business Line : Mudra bags 3 accounts for brand building

WITNESSING a flurry of business activities, Mudra Ahmedabad had recently gained three Gujarat-based accounts seeking strategic brand building and communication inputs.

These are Ahmedabad-based Astral Polytechnik Pvt. Ltd, which makes chlorinated poly vinyl chloride (CPVC) pipes and fittings for plumbing systems, McFills Enterprise Pvt. Ltd, savoury/sweet snack food products company, and Morbi-based Ajanta Transistor Clock Mfg Company, the world's largest clock manufacturer with a product portfolio of calculators, educational toys, the Orpat brand of telephones and a range of home appliances.

These new accounts have been won in a multi-agency pitch where a number of top agencies were in the fray for the business. Mudra Ahmedabad won these accounts due to its entrepreneurial vision-led strategy and refreshing creative work.

Mudra claims to have successfully created entrepreneurial brands such as Vimal, Rasna, D'cold and Borosoft.

The company has been given the responsibility of creating awareness about the advantages of CPVC pipes over metal pipes which are prone to rusting and corrosion thhrough its brand-building campaign for Astral Polytechnik Pvt Ltd.

Mudra is striving to increase brand acceptance among consumers against leading competitive brands such as Lays, Kurkure, Peppy, Lehar, Haldirams for McFills Enterprises Pvt. Ltd.

It wouold launch Orpat power-saver compact fluorescent lamps (CFLs) by consolidating Orpat's image for Ajanta Transistor Clock Mfg Company.

The combined annualised billing will be about Rs 10 crore.

Commenting on the recent business gains, Mr Chandan Nath, Executive VP & Branch Head, Mudra Ahmedabad, said, "Mudra Ahmedabad has been at the forefront of the organisation when it comes to offering professional input to entrepreneurial visionaries from Gujarat.

"We don't just cater to their advertising needs, but help our clients shape and realise their vision," he added.